Reach the right people on Facebook and Instagram, and turn clicks into leads.
Social Media Marketing with Meta Ads from Jay Ai Media. We plan targeted campaigns, create the ads, set up tracking, and optimise every week so your budget brings enquiries, calls, messages and sales.
- Hyderabad, India
- Jay Ai Media team
- India & global clients
Your customers are already on Facebook and Instagram
Organic posts reach only a small share of your followers. Meta Ads let you choose who sees your message by location, age, interests and behaviour, and measure what each rupee brings back.
Good campaigns need more than boosting a post. They need clear goals, the right audience, strong creatives, correct tracking and regular optimisation. That is what we handle.
Boosted posts bring no results
Likes and views come in, but not enquiries or sales.
Ad spend feels wasted
Budget runs out and you cannot say what it achieved.
Tracking is missing or broken
No pixel, no conversion data, no idea which ad works.
Low-quality leads
Forms fill up with people who never buy.
Leads are not followed up
Enquiries sit in spreadsheets and go cold.
Meta Ads management, from set-up to scale
Use one service or the full programme. Each one ends with deliverables you can check.
Ad account and tracking set-up
Set up Business Manager, the Meta Pixel and Conversions API so results are measured correctly.
Audience research and targeting
Define who to reach by location, age, interests and behaviour, with custom and lookalike audiences.
Ad creative and copywriting
Create images, carousels, short videos and clear ad copy that stop the scroll and drive action.
Campaign planning and launch
Build campaigns for awareness, traffic, leads, messages or sales, with a budget matched to your goal.
Lead generation and click-to-WhatsApp
Capture enquiries with instant forms, landing pages and ads that open a WhatsApp chat.
Retargeting
Show follow-up ads to website visitors, video viewers and people who engaged with your pages.
Testing and optimisation
Test creatives, audiences and offers every week, and move budget to what performs.
Reporting and lead hand-off
Report spend against leads and sales, and pass leads to your team or CRM, including Dynamics 365.
Every campaign starts with one clear goal
Different goals need different campaign types, audiences and ads. We pick the one that fits your business.
Awareness
Introduce a new brand, product or location to people nearby who match your customer profile.
Lead generation
Collect enquiries through instant forms or landing pages, with questions that filter for quality.
Messages and WhatsApp
Let people message you straight from the ad, so your team can answer and close quickly.
Sales and catalogue
Show products to people likely to buy and retarget visitors who did not complete a purchase.
Paid ads work harder on top of a strong organic profile
People who click an ad often visit your profile before they enquire. We make sure it is ready.
SMO: Social Media Optimisation
Builds your brand, community and trust over time without paying per view.
- Profile and content optimisation
- Regular posts, reels and stories
- Community replies and engagement
- Long-term, steady growth
SMM: Meta Ads
Reaches targeted audiences quickly, with a budget you control.
- Targeted Facebook and Instagram ads
- Lead, message and sales campaigns
- Faster reach for offers and launches
- Spend tracked against results
Want both? Our SMO service and Meta Ads can run together under one plan.
How we run and improve your campaigns
Ads improve with data. We test, learn and refine every week, not just at launch.
Research
Understand your offer, customers and competitors.
Build
Set up tracking, audiences and ad creatives.
Launch
Go live with a test budget across variations.
Optimise
Pause weak ads and back the ones that work.
Scale
Grow budget and reach as results prove out.
See where every rupee goes and what it brings back
We set up conversion tracking first, then report spend against leads and sales. You get a clear view of what works and what we will change next.
- Meta Pixel and Conversions API
- Weekly optimisation
- Creative and audience testing
- Cost per lead tracking
- Lead alerts to your team
- Monthly review call
Each stage is tracked, so we know where to improve.
Problems we are brought in to solve
Each project starts from a business problem and ends with a result you can measure.
Local business wants more walk-ins and calls
Location-targeted ads with call and WhatsApp buttons
More calls, messages and store visits
Real estate or education leads are low quality
Lead forms with qualifying questions and sharper audiences
Lower cost per qualified lead
Online store with traffic but few orders
Catalogue ads and retargeting for abandoned visitors
More orders from the same traffic
B2B company promoting an event or webinar
Targeted registration campaigns with reminders
Registrations and attendance
Choose the level of ad management you need
Every plan starts with an account review. We recommend a scope after understanding your goals and budget.
Launch
For businesses running their first structured campaigns.
- Ad account and tracking set-up
- Audience research
- One campaign goal
- Ad creatives and copy
- Monthly report
Performance
For businesses that want steady leads or sales.
- Everything in Launch
- Multiple campaigns and audiences
- Retargeting
- Weekly testing and optimisation
- Lead alerts and CRM hand-off
- Monthly review call
Scale
For larger budgets, several products or multiple locations.
- Everything in Performance
- Multi-location and multi-product campaigns
- Advanced creative testing
- Combined with SMO and Google Ads on request
- Live reporting dashboard
Your ad budget is spent on Meta through your own ad account. Our management fee is separate, and we confirm both in your quote.
Tools we use to launch, track and report
We choose the right tools for your goals, platforms and team.
- Meta Ads Manager
- Meta Business Suite
- Meta Pixel
- Conversions API
- Events Manager
- Google Analytics 4 with tracked links
- Looker Studio dashboards
- WhatsApp Business
- Dynamics 365 CRM lead flow
A clear path from account review to monthly growth
Review
Understand your goals, offer, customers and any past ad performance.
Outcome: Goals and prioritiesSet up
Prepare the ad account, tracking, pages, forms and landing pages.
Outcome: Tracked, ready accountCreate
Plan audiences and produce ad creatives and copy for your approval.
Outcome: Approved ads and audiencesLaunch
Go live with test budgets across audiences and creative variations.
Outcome: Live campaignsOptimise
Review results each week, pause weak ads and scale the strong ones.
Outcome: Better cost per leadReport
Share monthly results and agree the plan and budget for the next month.
Outcome: Clear progress reports
Meta Ads for businesses across industries
The method is the same everywhere. The audience, offer and creative are specific to your market.
- Real estate
- Restaurants and cafes
- Healthcare and clinics
- Education and training
- Retail and e-commerce
- Manufacturing
- IT and software services
- Finance and accounting
- Professional services
Ready to get more leads from Facebook and Instagram?
Tell us your goal and your market. We will review your account or plan a new one, and send a practical campaign proposal.
Get a free ad account reviewFrequently asked questions
What is the difference between SMM and SMO?
SMM, or Social Media Marketing, here means paid campaigns with Meta Ads that reach targeted audiences quickly. SMO, or Social Media Optimisation, builds your organic presence through profiles, content and community. They work best together, and Jay Ai Media offers both.
How much budget do we need?
It depends on your goal, market and competition. We recommend a starting test budget after reviewing your business, then adjust it as results come in. We never ask you to spend more than the data supports.
How long before we see results?
Campaigns start with a learning and testing period while Meta's system finds the best audience. Many accounts show useful early signals within the first weeks, and results usually improve as we optimise. We share a realistic expectation before launch.
Do we keep ownership of the ad account?
Yes. Your ad account, pages, pixel and data stay yours. We work with partner access that you grant and can remove at any time.
Can you guarantee a number of leads or sales?
No. Results depend on your offer, market, budget and how quickly enquiries are followed up. We commit to a clear plan, proper tracking and transparent reporting, and we optimise toward your goal.
What if an ad is rejected or the account is restricted?
We build ads to follow Meta's advertising policies. If an ad is rejected, we review the reason, fix it and resubmit or appeal where appropriate.
Tell us about your campaign goals
Share your business, what you want from Meta Ads and any past ad experience. We will reply with a scoped first step, not a generic pitch.